A Brand That Wags Its Tail.
2025
Client
Jigullett Salon
Hatching the Brand Identity
We kicked things off with that charming illustration of a dog and their human sharing a sweet moment – a visual that captures the heart of what Jigullett is all about. It’s not just grooming; it’s about the love, trust, and connection between pets and their people. That’s the premium touch that says “your furry friend deserves the royal treatment.”
The visual identity spreads its wings across every touchpoint. From business cards that make pet parents smile, to signage that beckons from down the street, to social media graphics that rack up the likes – every piece reinforces that Jigullett is where the magic happens.
Groomed to Perfection: A Brand Story
If this brand was a dog, it’d be the one at the park making friends with everyone – tail wagging, full of energy, but also the good boy who always comes when called. The brand doesn’t bark for attention, it charms its way into hearts. It’s sophisticated enough to make pet parents feel like they’re treating their furry friends to something special, but never so serious that it forgets grooming should be fun. Think champagne wishes with puppy dog kisses.
The Personality
Every touchpoint – from that adorable human-and-pup illustration to the gleaming gold accents – whispers “we get it, your pet is family.” The circular logo works as a badge of honor, whether it’s spinning on a storefront sign, stamped on a loyalty card, or proudly displayed on a groomer’s apron. It’s a brand mark that pets can’t read but their humans can’t stop photographing.
The Proof is in the Pampering
When Jigullett’s new brand took the flight, the impact was immediate and tail-waggingly impressive. Bookings went through the woof with the calendar filling up weeks in advance. That circular storefront logo became Instagram gold – clients couldn’t resist snapping and sharing photos, turning Jigullett into a neighborhood landmark and social media darling. The salon confidently adjusted pricing to reflect their premium positioning, and pet parents happily invested without hesitation. The bottom line? Jigullett transformed from “just another grooming salon” to “THE grooming salon where my dog becomes a supermodel.”
Your brand needs wings. We've got the whole damn flock.
Bold Bird doesn’t do boring – we create identities that fly high, hit hard, and leave a mark.
